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Berkshire Lyric

2022

Pittsfield, MA

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1Background

Founded in 1963, Berkshire Lyric’s 2022-2023 season marks 60 years of connecting Berkshire residents to world-class choral music.

While making great music together, they bring people together: young and old, professional and amateur. They aim to demystify the great world of classical music, believing that this is music for all of us.

2Concept

Berkshire Lyric’s previous site was developed on old architecture, and was sporting minimal graphical content alongside hard-to-read copy text.

We were tasked with revitalizing Berkshire Lyric’s website, drawing upon modern event and ticketing technology while also keeping the wide age range of their audience in mind.

One of the main goals of the new website was to facilitate donations by community members and classical music lovers, in order to further Berkshire Lyric’s mission of spreading choral and classical music to the greater Western Massachusetts area.

3Results

The final result was a modernized Berkshire Lyric website, utilizing hi-res photography to give the organization’s website a facelift for its 60th season.

An easy-to-browse events calendar makes it simple for visitors to see upcoming events and purchase tickets, while prominently placed sliders and photos showcase the decadence of Berkshire Lyric’s performance spaces and choruses.

Donation call-to-actions throughout the website prompt visitors to pledge support for Berkshire Lyric and help keep the music alive in the Berkshires.