Brownstone Boys
Web Design
2021
Brooklyn, NY
1Background
Jordan & Barry, AKA The Brownstone Boys, are designers, DIY-ers, renovators, and restorers.
Through their website, blog, and Instagram account, they chronicle their journey renovating Brooklyn’s historic brownstones and offer invaluable advice and services to the residents of our home borough.
2Concept
The Brownstone Boys have a passion for old homes and everything that comes along with them: the details, the quirks, the character, and especially the parts that need lots of love.
With this in mind, we sought to create a website that placed full attention on the numerous hi-res, vibrant photos showcasing Jordan and Barry’s work. The new Brownstone Boys website also needed a content-rich, social media-integrated blog to help grow their following, and lead visitors and new prospective clients to their website.
3Results
The Brownstone Boys’ updated website features neutral tones that place focus squarely on the photos of their renovation work.
We developed a custom WordPress implementation that makes blogging easy. That way, Jordan and Barry can continue to grow their brand and keep Brooklyn’s brownstones looking authentic on the outside, while fresh and brand-new on the inside.
