1Background

Dan Gordon loves promotional merchandise as an intersection of marketing, design, and utility.

Whether helping create custom water bottles, premium backpacks or customers’ all-time favorite go-to hoodie, DGP helps their clients make physical connections with the folks in their orbit.

2Concept

After operating with a Squarespace website for years, Dan Gordon Printing was in need of a full website upgrade and redesign.

We sought to draw upon key graphics from the world of printing to reinforce Dan Gordon’s expertise in creating quality, well-designed merchandise.

Additionally, we were tasked with designing a sample merchandise kit for Dan Gordon’s clients, so they could more clearly see the value of the high-level printing he does.

3Results

We referenced CMYK color blocks and bleed/alignment marks from the world of printing to create a bespoke, on-brand layout for Dan Gordon Printing.

A portfolio section showcases some of DGP’s key merchandise items, while an easy-to-use contact form helps Dan Gordon field requests from prospective clients.

We also delivered sample merchandise designs, photographing the products in-house, for DGP’s mailer kit, including coffee labels, matchbooks, hats, and more.