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Pinwheel Prose


New York, New York



Pinwheel Prose is revolutionizing the world of cocktail napkins, from a sea of sameness into a new, sharable source of conversation, connection and friendship.

They came to Bushwick Design in late 2020 in need of an e-commerce solution to sell their bespoke NYC-themed cocktail napkins.


We drew aesthetic ideas and crafted a one-of-a-kind layout that stacks content blocks like Pinwheel Prose’s square-shaped cocktail napkins.

For e-commerce, we set up Pinwheel Prose’s website as a custom BigCommerce implementation. Pinwheel Prose admin can easily edit all theme details using BigCommerce’s intuitive backend editing system.


Pinwheel Prose’s BigCommerce website has enabled them to take the internet by storm in 2021, selling napkins through their custom theme developed by Bushwick Design.

Thanks to their new website, Pinwheel Prose now plans to expand their cocktail napkin line in the future and offer even more anecdotes, ice breakers, and fun facts about NYC.