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Annual Report






The Population Council is a research organization working to address critical health and development issues. Their work is carried out in more than 50 countries worldwide.

In 2020, the Population Council asked Bushwick Design to develop an online version of their annual Impact Report, which outlines their efforts in the areas of HIV & AIDS prevention; Poverty, Gender, and Youth; and Reproductive Health.


The Population Council collaborates with program implementers, policymakers, researchers, and funders to advance evidence-based solutions to critical health and development challenges. The Annual Report is an important document that informs donors and partners of the impact of their work.

With this in mind, we sought to immediately highlight the breadth of work and give visitors the ability to explore all the Population Council’s country offices and programs. We decided to geolocate all of the Council’s programs across a world map. A clean, minimal layout presents the Population Council’s data with clarity and focus.


By incorporating their Annual Report into an interactive web experience, the Population Council has set the stage for an increased impact in 2021. The Council can now illustrate their efforts more clearly for donors and supporters, and draw attention to the issues facing the global population today.

We incorporated a custom implementation of the Google Maps API and utilized AJAX functionality to create a seamless user interface, clean navigation, and crosslinking between a variety of country and program data.

A Global Reach

We developed an interactive map that outlines the Population Council’s crucial work
in over 50 countries worldwide.


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Our Vision

The original design mockups we created for the first version of the Population Council website.